REVEALED: how kopi luwak was found

Mar 07, 2012

∙ Paid

DID YOU HEAR about the coffee which cost ONE WEEK’S WAGES per cup?

No one wanted to buy the pricey kopi luwak recently on sale in Shanghai at 200 yuan a shot—which is about US$32, the average minimum weekly wage in Chinese cities.

The salesman was depressed. What to do? Cut the price?

Realizing that people are weird, he RAISED the price to a ridiculous 900…

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