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A Great $4 Breakfast in Japan
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A Great $4 Breakfast in Japan

Anthony Spaeth
Oct 02, 2006
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A Great $4 Breakfast in Japan
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Japan’s Yoshinoya chain is famous for its ardently loyal customers, usually described as hungry salarymen on a budget. In fact, you can see almost any kind of Japanese at the counters beneath the famous orange sign: students, housewives—and gaijin too. So loyal are its customers that the chain suffered a major crisis in 2004, when Japan banned the impor…

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